Google Web Analytics Consulting Services & Reporting

Whether you’re a small business, a mid-sized company or a large enterprise, you need a digital analytics expert who can understand your marketing goals and analyze the performance of your digital campaigns. Our team is comprised of Google Analytics Certified marketing consultants that can ensure proper setup of your Google Analytics (GA) account with your site. Setting up GA is just the first step. Our team will create the account and ensure the proper code is uploaded to each page of your site. This is incredibly important in measuring the success of all online marketing campaigns and goals as we’ll be able to see how visitors are finding your site and interacting with it. We are experts in Universal GA, Tag Manager setup, and custom reporting. Our expert analytics consulting services help your business increase revenue, improve profitability, and identify opportunities to grow your business at a low cost.

The next step is custom reporting with Google Analytics. Once GA has been set up correctly on your site, we can provide you with the data you need to determine the return on investment of our partnership. We can report on organic traffic, referral traffic, overall traffic, etc. Our web analytics consulting in the Philadelphia area also has the ability to track the success of specific campaigns, such as email marketing and advertisements on 3rd party websites, using Tag Manager.

Google Analytics becomes an increasingly important factor in evolving our online marketing strategies. We can use it to tweak the page’s content to make it more compelling and increase time spent on a page. We can also see useful keyword data. Perhaps a blog post is receiving many visits for a longer keyword that was not in your original plans. This opens up opportunities to explore new variations of keywords as users’ search habits evolve. On the other hand, we can also identify keyword targets that are not converting as well as originally expected, and either improve those pages or choose new keywords. We can set up A/B testing easily through Tag Manager, and improve usability metrics on the site.

Google Tag manager minimizes the code deployed on websites and in apps, improving load time, and providing you with a dashboard and area that allows for editing tags without making code changes on the site or app.  This is essential for complex marketing campaigns involving multiple media that all need to be tagged and monitored. Contact Boomtown Internet Group for web analytics consulting in the Philadelphia area to get deeper insights about your traffic so you can grow your business effectively.

Analytics is also especially useful for tracking online conversions and transactions. Our team is happy to set up goal tracking so you can know exactly how many visitors are signing up for your email newsletter, purchasing a product, filling out a contact form or viewing a video. With e-commerce tracking, you’ll be able to see what products a user buys and how much they spent. This is incredibly useful in determining ROI and campaign success. If you have a search capability on your site, we can even see what products your visitors are searching for that you may not have available on site, and add them to your inventory.

Google Analytics dashboards are helpful for users that want to get an idea of a specific metric without needing to dig through the abundance of options in GA. Our team can create dashboards for you to log in and see your most important data metrics without you needing to be an expert yourself. Our Google web analytics consulting services measures and analyzes your marketing efforts to determine which campaigns are working well and how to best optimize your website and your campaigns to improve performance.

Google Analytics Set up

We properly insert the analytics tracking code on every web page to analyze website traffic, business goals, conversions, user behavior, etc.

In-depth Analysis

We conduct an in-depth analysis of the analytics data from your site in order to understand your visitor’s behavior, gain marketing insights and find new opportunities to increase ROI.

Advanced Tracking and Reporting

Our expert team provides you a monthly report organized to highlight your key performance indicators in order to help you make the right business decisions and optimize your marketing plans.