Be Found With Affordable Local SEO Services!

There are many factors involved in choosing the best keywords for your business including monthly search volume, competition, Search Engine Results Page (SERP) features, and more. We use private tools to find and analyze these factors to choose keywords that will generate high conversion rates for your business. 

Using your chosen keywords, we will optimize your website’s content (on page) including meta descriptions, title tags, h1 tags, alt tags, and keyword rich content, to improve your keyword rankings and increase the number of visitors and leads coming to your site. In essence we will change your pages so that they are targeted local landing pages for your search terms. To do this our experienced writers may need to work with you to create some local content. This will include adding schema markup so that Google and Bing quickly understand the intent and focus of your pages.

In order for your business to be found in local search, you need to have a local business listing on Google My Business, Bing Places, and Apple Maps. We will set up and optimize these local listings to improve your rankings local search results.

We will ensure brand consistency across social media profiles on Facebook, Twitter, LinkedIn, and YouTube.  Optimization of these profiles includes adding keywords to descriptions, expanding or adding services, products, and company history information, and ensuring correct NAP (name, address, phone) information. 

Link building is still a critical part of determining search engine rankings. We will ensure that all your online listings have the correct information including NAP (name, address, phone) and  create new citations in industry specific directories and listings to increase your site’s backlinks.

We will monitor and respond to any reviews your business receives online to preserve your reputation and direct customer feedback to the appropriate internal party. We will also work with you to come up with a strategy to increase the number of reviews and average rating.

There are numerous opportunities to get mentioned, quoted, or interviewed for articles and blogs.  We will reach out to writers and journalists to get backlinks to your website from these authoritative sources and improve your business’s expertise and trust online.

Local on page SEO is necessary to rank your website higher in local search results and improve online visibility. There are several steps to Local On-Page Optimization. First, make sure your website clearly states what your business does and where you are located. It is also important to show the geographic area you work in. To optimize for these points, we employ schema markup, name-address-phone (NAP) data consistency, and well-researched localized keyword optimization. If the content on your website is not written for local customers, we work with you to revamp it and improve it. It’s also important to have a strategy of fresh content creation, and we can help you with this as well.

Next, we work to have your site show up in the local map listings. Ensuring your local listing profiles are completely filled out, that you have claimed all local listings, and that they use the same NAP data, ensures brand consistency. We first verify the accuracy of your business listing data, then using a standardized template, we build citations on important listings such as Yelp, Google My Business, Facebook and more. We also use competitive analysis to discover hyper-local listing sources where your site should have a presence.

One of the most crucial aspects for a localized Internet marketing plan is to figure out where exactly Google has determined your website is located geographically. The more situated you are within your target city, the easier it will be to rank. This is due to Google’s local algorithm having a preference towards businesses located within a city’s geographical boundaries. The algorithm currently in place typically provides businesses located within the downtown area of the targeted city with the highest rankings.

Through a variety of tactics, such as customer reviews, local linking, community outreach, citation consistency, as well as other ranking factors, we can design specific measurable benchmarks for your local plan.

Local ranking improves by listing a business on relevant, top local directories. While Yelp and Google My business are strong starting points, we want to target directories that are specific to your industry and city. In addition to improving the online visibility of a website over Local Search, we also want to make sure that a business’s information is consistent across the web. Boomtown makes sure that relevance and consistency are top priorities when creating and managing a business’s local directory listings.