YouTube has quickly become one of the largest and most popular forms of social media on the planet. People worldwide are watching billions of videos every day and new ones are constantly being uploaded to the site by entertainment junkies and business persons alike. It’s a great way to get noticed, and not by just the random viewer; YouTube itself is taking notice, and offers its hand in partnership to those who wish to take their video streams to the next level. To those who are unaware or are newcomers to the YouTubing world, YouTube offers a Partner Program as a way for accomplished video uploaders to generate revenue from their videos as well as have access to YouTube’s specialized partner features and tools including rentals, content management, and analytics. This is a great opportunity for many people to expand their company’s outreach and customer base all while putting a little more money into their pockets.
The income generated from the Partner Program is earned from two ways: revenue sharing of relevant advertisements displayed with your video or making your videos available for rental via streaming. There is no guarantee on the amount of money you will make but a little extra cash is never a bad thing.
Analytics
As a business person on YouTube, you can’t deny the potential to attract new customers. With the YouTube Partner Program you will have access to their insight analytics tools allowing you to find out which videos resonate with your viewers. YouTube’s analytics provide clear, understandable summaries of the demographics, discovery methods, and engagement levels of your audience as well as allowing you to see on a per-video basis whether your content is succeeding and reaching the right people.
Content Management
If quality is a concern, don’t fret; YouTube partners are granted the necessary tools to create and manage a premium, lean-back viewing experience. All videos are streamed at the highest possible quality (up to full 1080p HD if available) with no length or file size limit to the video, allowing partners to present high-quality video inside a fully-branded channel with additional design and interactivity options. But what’s the point of creating a masterpiece if it’s not protected? YouTube has you covered. With their Content ID system YouTube offers you flexibility and control over your videos. You can choose to monetize, track, or block infringing content according to your policies with their fully-automated tools. If you offer rental videos to YouTube viewers, your content will be streamed securely after payment.
Qualifications
Not just anyone can become a YouTube Partner. There are some qualifications which entitle individuals to meet certain minimum requirements:
- You create original videos suitable for online streaming
- You own or have express permission to use and monetize all audio and video content that you upload – NO EXCEPTIONS
- You regularly upload videos that are viewed by thousands of YouTube users, or you publish popular or commercially successful videos in other ways such as DVDs sold online.
As an added precaution, all uploaded videos are subject to the YouTube Community Guidelines and Terms of Service. But if you see that you meet these qualifications you have the choice to apply and seek a partnership. Boomtown Internet Group is considering applying for the Partner Program. We will keep you posted on our progress and submit a follow up post in about a month or so.