Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…
An Introduction to Marketing Automation The term “marketing automation” means many things. According to Marketo, one of the big marketing automation software companies, it “is a category of software that…
This blog post was updated on July 27th to reflect new information regarding the “Fred” update. Around March 9th, Google rolled out their “Fred” update. In typical Google fashion, the…
Social media can not only elevate a brand, it can help companies increase leads and ultimately sales. Companies want to take advantage of this, but many do not see a…
In today’s digital culture, it’s super easy to save or copy images from the internet using sites like Google Images, Flicker, and Pinterest for example. When people are on these…
Think of a large, iconic brand, like Pepsi. When you do a Google search on “Pepsi” you see how they own their brand in search results, on social media, and…
Taking control of your business’s Facebook accounts is important for several reasons: You can control the name, address, telephone, and email displayed on the profile You can post information about…
Even though social media has only recently emerged on the digital marketer’s radar within the past several years, it’s one of the most versatile, ever-changing tools at our disposal. When…
According to Google, content and backlinks are the top two factors that determine where a site ranks in organic search. Ultimately, the more relevant links you have pointing to…