When users are performing searches, whether, on a desktop, tablet, or mobile device, they want to find the best answers to their questions as fast as possible. In fact, a…
“Creating a digital strategy is a chance to bring some order to the chaos most organizations approach to digital” Paul Boag“ According to research from MIT Sloan & Capgemini, over…
Imagine walking through Time Square in NYC, and there’s not a single flashy bright billboard, flipping through the September edition of Vogue, and there’s no high fashion glossy ads or…
The web is basically funded by ads and we are very used to having cookies from sites follow us everywhere we go on the web. To keep the internet “free…
Long ago, in decades past, there were only three types of media: print, tv, and radio. If advertisers wanted to have a product look like it was a part of…
Is your site a featured snippet? If so, the benefits you’ve been receiving from double-dipping within Google’s visibility may be coming to an end. This month, Google confirmed that they are…
Advances in Mobile-Local and Mapping Technology In response to the rising rate of consumers who research stores, products, restaurants, etc. online prior to visiting, Google has provided a variety of…
Website hacking is in the news every week lately. At any given second, multiple cyber attacks are launched from other countries targeting companies in the United States and other parts…
Social Media is a great touch point for potential customers and loyal users. Having said that, I need to stress one thing before you read any further. Not all industries…
The customer journey to purchase is increasingly convoluted. Potential customers view product information on many channels and even devices before they actually become a customer. The traditional “sale campaign” email,…