How to Optimize Checkout Page(s) & Improve Cart Abandonment Rate
Customers who have put items into your cart are almost at the finish line. What can you do to improve your cart abandonment rate and make it easier for customers…
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Meeting ADA Website Accessibility Guidelines
Google has added accessibility to the Core Web Vitals algorithm rankings starting in June 2021. Websites that are not compliant with ADA website accessibility guidelines do not rank as well…
Read More How to Ask For a Review?
Over the last few years, businesses have become aware of the importance of reviews in search rankings, brand strength, and trust. Consumers have also found reviews increasingly helpful. Yelp published…
Read More Bing Chat Shows on Microsoft Edge Browsers Today
Today (August 26, 2021) we noticed a new feature on Bing search results at the bottom right. You can now chat directly with Bing to quickly narrow your searches and…
Read More Digital Marketing for Local Business on Financial Planning Explained
On July 21st, I was interviewed on Financial Planning: Explained by host Michael Menninger, CFP® on digital marketing, SEO, and web design for small businesses. The 30-minute interview covered a…
Read More How to Improve User Experience (UX) for Better Search Results and Conversions
What does Google mean by Page Experience or User Experience (UX)? Why User Experience Matters What Makes a Good User Experience? Current CMS Structure Won’t Cut it and Many are…
Read More Potential Impact of the Google Review Update of April 2021
On April 8, 2021, Perry Liu, a Google software engineer, and Danny Sulivan, Google search public liaison, published some new guidance on an update that affected English language product reviews,…
Read More Guidelines for Writing Search Engine Friendly Content in 2020
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Originally Posted on February 23, 2010 Guidelines for SEO Friendly Content Writing With the advent of Google’s natural language algorithm update, search engines are a lot better at figuring out…
Read More How to Use Digital Marketing to Announce your Business’ Grand RE-Opening
In this webinar (given on April 29th, 2020 during the COVID-19 Shutdown) our Marketing Director, Devon McCrossin MBA discusses how to use several aspects of digital marketing to announce a…
Read More May 2020 Google Core Update Shows Google Itself Does Not Comply
Today I was looking at the SEO score of one of our client’s websites that until the core update had a 100% score for SEO. In this recent update which…
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