Your Social Media options are endless, but don’t be overwhelmed.
We recommend choosing a few social media outlets and fully taking advantage of them. Popular media marketing options include: Facebook, Twitter, Linked In, Youtube, etc… You don’t have to establish your presence on every social networking site available. It’s more effective to channel your efforts into a few, preferably those you feel most comfortable working with. Don’t go with Youtube if you’re unfamiliar and uncomfortable in front of a video camera—it’ll come across to your viewers. If you don’t understand Twitter, don’t use it. You don’t want to appear as if you’re struggling with new online media. If you choose a few media marketing campaigns and then utilize, monitor, and establish a solid presence there, you’ll have a better chance of success.
In addition to Social Media, you may wish to participate in Social Bookmarking communities to share news, websites, articles, and other information you find interesting. www.stumbleupon.com, www.delicious.com, www.google.com/bookmarks, and www.digg.com are all great resources. When you set up a profile on a social bookmarking site, place a link in your profile leading people to your website. If people then bookmark, link to you, or mention you, your website will receive improved page rank and increased traffic. It’s important to remember not to “spam” or constantly promote your business, but rather make genuine contributions.
Lawyer Directories. Submitting your website link to a directory is great for rankings. Directories are not the same as search engines, but rather lists of sites that are sorted by category and subcategory. Both www.dmoz.com and dir.yahoo.com are important directories, and although it may take a while to get listed on these websites, their authority makes it worth the wait. Submitting your website to lawyer directories directs traffic to your website and also adds credibility to your law firm. We recommend submitting to the many free lawyer directories available online.
Lawyer directory: www.avvo.com Avvo allows visitors to search for the best lawyer in the “worlds largest legal directory” by region. Have your clients rate you!
Another excellent legal directory: www.superlawyers.com “Super Lawyers magazine names attorneys in each state who received the highest point totals, as chosen by their peers and through the independent research. Rising Stars names the state’s top up-and-coming attorneys.”
Is your website SEO friendly? Here’s our Checklist for Making Lawyer Websites Popular With Search Engines.
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