How We Increased ecommerce AdWords Revenue by Over 88%

Client Name: The CPAP Shop

Boomtown Internet Group saw an opportunity to make a positive improvement in one of our clients’ AdWords campaigns. The client is a retailer selling medical equipment on an e-commerce website. Boomtown created a One year plan consisting of four phases with goals to meet at one, three, six months and finally at twelve months. We achieve the targeted 75% increase in revenue in 12 months while keeping the cost the same.

This client had been running Google AdWords for some time, and while they were receiving clicks and ultimately conversions, their monthly revenue was 1.2 times of their Adwords spend. It did not generate enough revenue, it was clear that AdWords was not working for our client. We needed to re-evaluate and investigate other alternative sources for increasing sales.

• Increase sales by 20% through AdWords while keeping costs at a minimum.
• Increase traffic to the site.
• Reduce the bounce rate.

At the end of the first month, Boomtown was able to increase revenue by 21.57% while only increasing costs by 6.20%. We increased clicks and sessions by 8.29% and 20.42%, respectfully, and we reduced the bounce rate by 1.88%. In addition, we were able to increase transactions by 0.29%.

Date Range April 1st to April 30th, 2016 compared to February 26th to March 26th, 2016 (comparing the same day of the week in the previous period)

• Increase sales by another 5% for a 25% increase since day one while keeping costs at a minimum.
• Continue to increase traffic.
• Continue to reduce the bounce rate.

What we were able to achieve at the end of three months was a 24.45% increase in revenue. Clicks showed an overall increase of 0.69%, sessions showed an overall increase of 10.38%, and the bounce rate decreased by 13.07% since we started. We improved the transaction rate by 9.29%, and this was all with a cost increase of only 2.42%.

Date Range: April 1st to June 30th, 2016 compared to January 1st to March 31st, 2016

• Meet the three-month goal of increasing sales through AdWords of another 25% (total) while keeping costs down.
• Continue to increase traffic.
• Continue to reduce the bounce rate.

By the time we reached the 6-month mark, Boomtown was able to increase revenue by 53.52%, which we were pleased with as it exceeded our goal of 25%. Additionally, were able to reduce the cost costs slightly by 0.65%. The Clicks increased by 19.05%, and sessions increased by 27.70%. The bounce rate showed an overall reduction of 14.13%, and transactions rose by 42.06%.

Date Range: April 1st to September 30th, 2016 compared to September 25th to March 25th, 2016 (comparing the same day of the week in the previous period)

• Increase the sales through AdWords of another 25% (total).
• Continue to increase traffic.
• Continue to reduce the bounce rate.

At the one year mark, Boomtown was able to increase revenue by 87.74%, exceeding the goal by 25%. Now we were able to keep the budget almost same and slightly increase by 2.74%. Clicks increased by 50.90%, and sessions increased by 54.26%. The bounce rate showed an overall reduction of 12.89%, and transactions rose by 87.96%.

Date Range: April 1st, 2016 to March 31th, 2017 compared to April 1st, 2015 to March 31st, 2016 (comparing the same day of the week in the previous period)

To reach our goals we had to work on the website:

• We made changes to the conversation funnel, looking at where people left the funnel and improving the one-page shopping experience.
• Then we worked on creating better landing pages.
• We rewrote most of the existing ads in order to better target sales and product bundle differentiations.
• We spent time on keyword research and improved the focus keywords in our ad groups, concentrating on performing and non-performing keywords to offset the reduced bids.
• Finally, by optimizing all campaigns and adjusting campaigns, we were able to improve how the ads ranked.
• We had to make sure that the product feed was properly setup and reflecting properly with the AdWords campaign.
• No AdWords campaign is ever truly stable…on a daily basis, we spend time brainstorming new ways to showcase ads, new time zones, countries, landing pages, and of course monitoring our competitors.

The success of this campaign is truly demonstrative of our work ethic and commitment to our client’s success.