Boomtown Internet Group saw an opportunity to make a substantial improvement to one of our clients’ Google Shopping Ad campaigns. Boomtown began by outlining a specific plan for improving the revenue according to Google Shopping Ad’s best practices.
Industry: E-Commerce Medical Equipment Reseller
This client had been running Google shopping ads for some time, and while they were receiving clicks and ultimately conversions, their monthly revenue was almost the same as their shopping spend. Obviously, this was not generating enough revenue. Our first reaction was to look into any potential errors within their Google Merchant Center, but we found no errors. We knew we would have to really delve into the data to find a solution.
Date Range: May 1, 2015, to April 30, 2016
We started by working on the product feed. To improve the performance of the ads and increase revenue, we focused on the following aspects:
In just one year, we were able to increase our client’s Google Shopping Ads revenue by 243% while increasing their spend by only 32%, which drastically exceeded our original goal of 25%. In addition, we increased clicks by 90.52%, sessions by 148.96% and transactions by 232.79%.
Date Range: May 1, 2016, to April 30, 2017, compared to May 1, 2015, to April 30, 2016
No Google Shopping Ad Campaign or Adwords campaign, in general, is truly stable enough to run on its own. Google ads require daily management, brainstorming, and monitoring of competitors. The success of this Google Shopping campaign is truly demonstrative of our work ethic and commitment to our client’s success.
